Month: April 2026

  • Let it go vs. run it up – a real-world risk example

    Let it go vs. run it up – a real-world risk example

    I talk about a lot of concepts without concrete examples on the blog, not to be obtuse (but it probably comes across that way sometimes, sorry), but because I don’t ever want to be a contributor to the “bloggers killing plays” epidemic.  I’m not trying to be the next Brian Kelly (and I think that…

  • Web design best practices: Churning edition

    Web design best practices: Churning edition

    I’ll probably make myself sound dumb in this post, since a lot of y’all are in more technical fields than I am. But I ran a crappy web design “company” when I was a kid and have sat through enough painful B2B SaaS A/B test meetings to feel at least 10% qualified to talk about…

  • Would you pick up a $50 Starbucks gift card on the street?

    Would you pick up a $50 Starbucks gift card on the street?

    Various members of my family always told me to pick up every penny I saw on the street, regardless of how small the perceived value was. I stuck with that philosophy for a while, especially since as a kid, adding a cent to my net worth was a meaningful increase. I think that ethos is…

  • Monday musings for Saturday sirens

    Monday musings for Saturday sirens

    Over the weekend, some strong evidence appeared suggesting that a longstanding loophole that was a preferred avenue for many of your local whales may be closing. While we don’t really know for certain if this is the end, the writing has been on the wall for awhile that it was on borrowed time.   The play…

  • Guest Post: The Siren Song of the Deep: Why You Shouldn’t Teach Your Friends to Swim

    Guest Post: The Siren Song of the Deep: Why You Shouldn’t Teach Your Friends to Swim

    Today’s guest post comes from one of my favorite churning friends, the truly inimitable smugdog. He is spot on with this post, and this is something i wish I learned much sooner. Thanks for the post smug! You just booked an ANA First Class suite for the cost of a tank of gas or two,…

  • Cutting through the noise pt. 2: Scuba metaphor edition

    Cutting through the noise pt. 2: Scuba metaphor edition

    This post was originally part of yesterday’s post, but it was getting a little long so I split it into two pieces. You’ll have to hang in with me with the scuba metaphors, but I’m still riding the high of how good the diving was in Palau last month.  Yesterday, I talked about finding the…