Month: January 2026

  • Trust: The churning currency of 2026

    Trust: The churning currency of 2026

    I’ve used a lot of real estate on the blog to talk about trust and how it relates to profits in the MS game. Today, I want to go a step further into the importance of trust and community. If it wasn’t already, trust is now a currency in and of itself in the hobby…

  • Friday Fun – Manufactured Spend: MySpace Survey Edition

    Friday Fun – Manufactured Spend: MySpace Survey Edition

    Pictured: the kind of direct dopamine hit that Zoomers can only dream of I think my boredom of writing about Bilt is only matched by your boredom of reading about it, so let’s do something more fun for a Friday before many of us prepare to bunker down for a stormy weekend. Despite being somewhere…

  • Guest post: Being a churning Gaullist

    Guest post: Being a churning Gaullist

    Pictured: Charles de Gaulle when he was a child, aka the current adult height of butterboy Editor’s note: Thanks to my friend, and one of the funniest churners I know, the vertically challenged butterboy, for today’s guest post. Only he could look at 20th-century French history and see a metaphor for churning/MS. Enjoy the post!…

  • Are the whales going extinct or hiding in plain sight?

    Are the whales going extinct or hiding in plain sight?

    Editor’s Note: Sorry these are coming at you fast and furious. This post was originally scheduled for earlier in the week, but Richard Kerr and Bilt messed up my editorial calendar. At least it’s been good to brush up on multiplication tables? The churning and MS community has some level of natural cyclicity and, well,…

  • Thursday mini: When life imitates art

    Thursday mini: When life imitates art

    I was fully expecting that the usual suspects like MEAB and myself would be the only people seated in the peanut gallery for yesterday’s big Bilt launch, but I was pleasantly surprised to see that there were plenty of prominent voices calling out that the new program was unnecessarily complicated (outside of the absurd headlines…

  • Cutting through the churning noise – launch day edition

    Cutting through the churning noise – launch day edition

    I write quite a bit about how the hobby has changed as a result of widespread exposure. The evidence is all over the place – for example, when I went to visit my parents over the holidays, I fielded “best card” questions from pretty much all of their friends. It’s kind of endearing in a…